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We try our best where we can to choose all high performance active ingredients, and clinically proven botanical extracts with natural & organic contents: Why we only choose Natural or Organic active ingredients? In cosmetic industry Natural and Organiceutical actives unlike synthetic counterpart are directly extracted from plant mineral or animal source, and do not undergo synthetic processing, the active ingredients endure physical change however, unlike synthetic counterpart, their properties does not alter, therefore retains chemical structure in natural form. Over a decade of scientific research and overwhelming evidence has brought to conclusion that utilizing active ingredients in its purest form not only emulates high performance optimum result, it can also rewind some of the damage our skin has endured due to environmental oxidation or continuous use of unfit synthetic chemicals that leads to skin’s damaging side effects including pre-mature aging, allergies and other serious troubling skin conditions.